I have a love-hate relationship with Black Friday. I wouldn’t be caught dead shopping on that day, but I worked in retail for 20 years and the thrill of seeing the sales figures rise so rapidly is hard to beat. I’ve been out of retail for 5 years and this weekend was reminded of just how fun it is to see the results of my Black Friday prep work pay off.
Cue the flashback music
It was supposed to be a 3 month summer gig after my freshman year in college.
But my hairdresser knew differently. Throughout the next three years when we’d talk about my job at a local department store: “You’re going to be a retail queen. It’s in your blood!” I shrugged it off because that wasn’t what I was going to school for. Little did I know…
One of the best parts of my job was seeing a direct impact on sales through my actions. Because the company was still relatively small, I could call the buyers. If something was blowing out the door, I could call and say, “Get me more!” Or, if it wasn’t selling, “Transfer this out or let me mark it down!” I was also afforded great freedom and creativity when it came to merchandising my floor. I could move stuff around, make “shops,” be creative. Then I could watch the sales numbers. If they went up, I celebrated! If they went down or didn’t move, I made adjustments.
My career grew. The company grew. And I got pregnant. As I went about my job, and the pregnancy continued, I wondered, “How in the world am I going to be the kind of mom I want to be and work nights, weekends and 6 days at Christmas?” That thought began to take the fun out of the job.
Then, I was offered a demotion. Not because I wasn’t doing well, but because the regional director’s administrative assistant was leaving. I had to take a slight pay cut, but the job was Monday-Friday days.
No nights. No weekends. No stress.
I jumped on it!
I worked in that position for 9 years and for the majority of the time it was great! I worked in an office alone 3-4 days a week while the boss traveled. I made connections friends at the corporate offices, and in many of our stores throughout the company.
The company had grown so much that a lot of what I had considered fun…the merchandising, working with buyers to hone the inventory…was not part of the job anymore. It was cookie-cutter. I was glad I wasn’t in the trenches anymore.
But there was one day out of every year I missed it. Black Friday! As I said, I’ll never shop on Black Friday but to prep for it and be part of the fast-paced excitement was a rush! A favorite saying was, “Pile it high and let it fly!” Watching the sales numbers shooting up (on a good year) was amazing!
Less than two months after my 20th anniversary, I “retired.” Not because I was ready for my AARP card or Medicare, but because I was about to have my 4th child. My boss and his wife hosted a lovely retirement party for me and colleagues friends came from miles away to wish me well. It meant the world to me!
That was five years ago. I still won’t shop on Black Friday. But, I do miss the people and the excitement that goes along with it.
This year, I was reminded just how much I miss watching those sales numbers rise. I’m a social media specialist working with Weaving Influence. One of the clients we’re working with is Dean Vollmar. His company, 1stFrame.com, is an online retailer. He creates beautiful, custom laser-engraved frames. Part of the work we’re doing for him revolves around this weekend: Black Friday, Small Business Saturday and Cyber Monday.
He kept us updated throughout the day yesterday as sales began to come in. Before 10:30 a.m., he had already sold as many frames as the year before. As of midnight, he had a 500% increase! Once again, I felt the rush of seeing incredible sales figures and knowing that my knowledge, my expertise, my actions created a direct impact on sales.
But this time, it was from the comfort of my own sofa!
So, you might be able to take the girl out of retail, but I don’t think you’ll ever take the retail out of this girl.
Let’s talk! Do you shop on Black Friday? Work on Black Friday? Have you retired or left a job and find that while you wouldn’t go back, there are aspects you miss?